Project management.
Project marketing.
Off plan sales.

From site acquisition through to settlement.
We can do part of it, help you do it or do it all.

Whether you are a developer who is looking for a sales team to sell stock, a builder who doesn’t want to manage the project marketing or literally anyone or anything in between.

We can help.

Our services

We can provide services for the whole development lifecycle, or help you with any part of it.

Our intimate understanding of the development process, off plan sales and the Canberra market means we can forecast the likely profitability and finance requirements of any type project. We’ll work to maximise your gross revenue based on your project goals, timeline and finance constraints.
Site identification
Feasibility studies
Benchmarking reports
Financial risk analysis
We have over 25 years’ experience working with consultants on project design and selling off plan through various market cycles. As a result, we know what type of product appeals to which type of buyer and how much they’ll pay for it across every market in Canberra. We’ll bring together a consultant team to develop a highly saleable product making sure they stay on track, on budget and deliver on time.
Saleable design management
Design saleability review
Consultant team procurement
Consultant team management
Consultant collaboration
Consultant budget management and quality control
We've been involved in numerous projects over the last 25 years. Which means we have a thorough understanding of planning rules and regulations. We follow a streamlined process which ensures effective coordination of stakeholders. Our consultants closely manage the documentation so we we get your project through required government approvals as fast as possible.
DA stakeholder management
DA documentation review
We have a multidisciplinary team of highly trained and specialised off plan project sales agents and buyer managers. The team know how to price stock for the market. They get how to sell property off the plan and how to manage buyer expectations through to settlement. Our experience means we know what it takes to develop and execute a high impact sales and marketing strategy. Once on market we continue to analyse buyer feedback and sentiment in order to pivot our strategy throughout the selling phase and keep up sales momentum.
Market research
Settlement risk management
Brand identity
Campaign implementation
Organic and paid social media
Buyer concierge
Pricing structure and strategy
Marketing strategy
Tactical campaign planning
Public relations
Event management
Off-market buyer database mining

The type of development
projects we work on

1. High Density

Resources and capacity to manage, market and sell projects 200+ units

2. Medium Density

Process and approach to suit the pace and additional needs of the townhouse buyer type

3. Low Density

Experience marketing and selling boutique stock and managing buyer type nuances

4. Build-to-Rent

Thorough understanding and experience of how to meet complex build-to-rent requirements

5. Dual Occupancy

Hyper-local understanding of the market, design and saleability options for small blocks

5. Joint Venture

Valuable connections with multidisciplinary property consultants and capacity to invest

Resources and capacity to manage, market and sell projects 200+ units

Process and approach to suit the pace and additional needs of the townhouse buyer type

Experience marketing and selling boutique stock and managing buyer type nuances

Thorough understanding and experience of how to meet complex build-to-rent requirements

Hyper-local understanding of the market, design and saleability options for small blocks

Valuable connections with multidisciplinary property consultants and capacity to invest

Process and approach to suit the pace and additional needs of the townhouse buyer type

Resources and capacity to manage, market and sell projects 200+ units

Experience marketing and selling boutique stock and managing buyer type nuances

Thorough understanding and experience of how to meet complex build to rent requirements

Hyper local understanding of the market, design and saleability options for small blocks

Valuable connections with multidisciplinary property consultants and capacity to invest

Resources and capacity to manage, market and sell projects 200+ units

Process and approach to suit the pace and additional needs of the townhouse buyer type

Thorough understanding and experience of how to meet complex build to rent requirements

Hyper local understanding of the market, design and saleability options for small blocks

Valuable connections with multidisciplinary property consultants and capacity to invest

Experience marketing and selling boutique stock and managing buyer type nuances

Thorough understanding and experience of how to meet complex build to rent requirements

Resources and capacity to manage, market and sell projects 200+ units

Process and approach to suit the pace and additional needs of the townhouse buyer type

Experience marketing and selling boutique stock and managing buyer type nuances

Hyper local understanding of the market, design and saleability options for small blocks

Valuable connections with multidisciplinary property consultants and capacity to invest

Hyper local understanding of the market, design and saleability options for small blocks

Resources and capacity to manage, market and sell projects 200+ units

Process and approach to suit the pace and additional needs of the townhouse buyer type

Experience marketing and selling boutique stock and managing buyer type nuances

Thorough understanding and experience of how to meet complex build to rent requirements

Valuable connections with multidisciplinary property consultants and capacity to invest

Valuable connections with multidisciplinary property consultants and capacity to invest

Resources and capacity to manage, market and sell projects 200+ units

Process and approach to suit the pace and additional needs of the townhouse buyer type

Experience marketing and selling boutique stock and managing buyer type nuances

Thorough understanding and experience of how to meet complex build to rent requirements

Hyper local understanding of the market, design and saleability options for small blocks

Our specialist areas

We get the complexities of development projects. They vary in size, risk, profitability and effort. Each comes with its unique challenges and opportunities. On top of all of that, there are different requirements and skillsets needed for each stage of the process. And each stage will impact the others, so having the right team on the project at every stage is essential to get the best possible return on your investment.

Project Management

We have a strong understanding of the development process and planning requirements. Plus our consultant connections and intimate understanding of the market means we can seamlessly manage any and every aspect of a project pivoting as we need to get the best possible come.

Data management

We get the importance of data. We analyse data for accuracy and compliance and to extract valuable insights from. We use the insights to re-engage or retarget audiences on their off plan buying journey in order to get them to take required action and manage expectations.

Off plan sales team

Our accredited, specialist off-plan sales team have experience selling thousands of properties off plan over the last 25+ years. Our team have worked on some of the largest and most iconic projects in Canberra. They have worked with large, experienced developers, as well as developers working on their first project.

Property investor market insights

Our partnership with property investment experts - Performance Property Advisory, means we get access to the most up-to-date predictive data on investing in the Canberra market, which we can then exclusively share with our clients. Plus our property management team and close relationships with high level strata experts allows us to see the investor market holistically and pick up on trends as they happen.

Client management program

Our 15 stage program from exchange to 12-months post settlement not only helps to minimise pain points and manage buyer expectations, it also improves the client experience and reduces your overheads. We can manage every touch point at every stage, or you can pick and choose the stages and touchpoints that are the best fit for your processes and project.

Property Development technology

We use specialist property development and real estate software, Property Shell. Within the tech we can manage marketing, leads, sales, plus advanced stock management and distribution. It also allows us to centrally manage contracts and payments, and take the buyers right through to settlement and beyond with inspection bookings, communications & complete property handover capability.

Off plan marketing

Our experienced project marketing team can work in alignment with your creative or marketing agency or develop a customised marketing strategy, through to buying media and implementation. We’ve worked on projects of all shapes and sizes and consistently review campaign performance to identify gaps and opportunities to keep up sales momentum. We can review and analyse low performing strategies and work with you to identify additional audience opportunities to drive more sales.

Client concierge team

Our centralised operations and admin team manage all of the repetitive parts of the sales process that can be overlooked, or just not done as effectively by sales agents. The team makes sure that every move we make that affects a buyer is communicated to them clearly and they have all the info and tools at their fingertips to help them along their journey. Our concierge team also work the database for more leads and make sure that clients feel extra special at those key milestones throughout the process.

Our track record

Sierra, Gungahlin

1-3

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1-2

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0-2

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High density | 152 apartments

The developer was not a getting the sales they required working with another agency and enquiry had slowed significantly. We analysed the current sales strategy, along with current market conditions and developed a new sales and marketing strategy targeting 2 very specific buyer types. We developed interactive campaigns specific to each type and deployed them across multiple marketing channels. The new strategy increased enquiry and drove immediate sales. The developer gained their required sales in under 12 weeks.

Services:

Saleable design management
Design saleability review
Data management
Off plan marketing
Off plan sales team
Quality control
on the market

Rockwell, Bruce

2 - 3

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1 - 2.5

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2

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Medium density | 53 townhouses

The developer was losing sales momentum with another agency and the enquiry had stopped. We analysed the current sales strategy, along with current market conditions and developed a new sales and marketing strategy targeting a more relevant audience. The new strategy drove immediate sales and the development was sold out weeks before settlement.

Services:

Saleable design management
Design saleability review
Design saleability review
Quality control
Settled

Elia, Taylor

2 - 3

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1 - 2

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1-2

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Medium density | 42 townhouses, 30 apartments

By working closely with the developer from the beginning, we were able to recommended a product mix that would suit a targeted audience. We helped to maximise the GR with functional design and site planning. We developed and deployed a targeted off market campaign which gained the pre-sales the developer required within weeks. We followed up this early success by making GR pricing adjustment recommendations, which would give the developer substantial uplift in sales leading into the on market campaign.

Services:

Saleable design management
Design saleability review
Data management
Off plan marketing
Off plan sales team
Quality control
Client concierge team
on the market

Northedge, Taylor

1-3

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1-2

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1-2

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Medium density | 45 townhouses

We worked closely with the client from the beginning to provide a suitable product mix for the target audience. We helped to maximise the GR with functional design and site planning. During the selling campaign we analysed the most popular property types and moved quickly to increase pricing to maximise uplift across the development where viable. We achieved 90% sell-out in the first 10 weeks.

Services:

Saleable design management
Design saleability review
Design saleability review
Quality control
sold out

St Arbour, Braddon

3

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2.5

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2

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Low density | 10 boutique townhouses

We worked with the client from site acquisition through to commencement of construction. We analysed data to target potential buyers and advised the client to push sustainability boundaries that we knew would resonate with the audience to help gain more sales. We collaborated on the floor plan designs and finishing schedules to ensure that the target audience expectations were met. We have sold 80%, construction finance has been achieved. The remaining properties are at above market price with a sound strategy to maximise sale price closure to completion and get more profit for key stakeholders.

Services:

Saleable design management
Design saleability review
Consultant team management
Quality control
on the market

Koa Gardens, Chisholm

3-4

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1-2

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2

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Low density | 3 townhouses

We acquired this site by undertaking a detailed feasibility study which informed our development approach for this project. Our intimate understanding of the development process, off plan sales and the Canberra market meant we could maximise GR for the site. We engaged design and relevant consultants to ensure a highly saleable design. We developed and deployed an off market campaign which we’ll monitor closely to determine our on market campaign approach.

Services:

Project management
Saleable design management
Design saleability review
Data management
Off plan marketing
Off plan sales team
Quality control
on the market

Let's talk

We’d love to discuss how we can help you with your project at any stage.

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