Collective Culture

Our culture

Culture is our number one driver and is the basis upon which our team and our clients thrive.

To deliver on our vision, we know that there needs to be alignment and clarity of purpose for all members of the Collective. Underpinning our culture, are two core concepts:

The Property Collective
Culture Playbook

The values that make us who we are all laid out in our Culture Playbook; defining the vision and goals for the team which provides the basis for all decisions we make.

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The Collective Ikigai

Ikigai (生き甲斐, pronounced iki-guy) is a Japanese concept that means ‘a reason for being’. The word refers to having a direction or purpose in life, that which makes life worthwhile or provides a sense of meaning.

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The Property Collective Culture Playbook

Why a Culture Playbook?

Every team has values, but what do they actually mean? Words like integrity, honesty and care have little impact if they lack the context of a team within which to apply them.

Here The Property Collective, our underpinning values are reflected throughout our culture; our values are the reason behind the way we do things, and the decisions we make. Ultimately, our Culture Playbook outlines what we expect of our team; and how our Collective ethos shapes our unique way of doing real estate.

Here's sneak peak at the Collective Culture Playbook:

The Collective Ikigai

Ikigai (pronounced iki-guy) is a Japanese concept that means ‘a reason for being’. The word refers to having a direction or purpose in life, that which makes one’s life worthwhile, and towards which an individual takes spontaneous and willing actions giving them satisfaction and a sense of meaning to life.

In hand with Culture Playbook, The Property Collective has embraced the concept of Ikigai to define our vision and goals for the team and business from day one through to year 5. By having clarity and alignment on the goals we are striving for, we become a force to be reckoned with.

Our team's Ikigai's

  • We listen
  • We serve
  • We show up
  • We are grateful
  • We do good
  • We are kind
  • We are courageous
  • We are curious
  • We are caring
  • We are creative
  • We are generous
  • We are helpful
  • We learn
  • We teach
  • We make a difference